I just arrived back in Florida after attending the Oscars, and I’m still shocked that a movie star of John Travolta’s caliber and experience would make such a simple mistake in front of a billion people watching around the world. Watch this short video I taped in Hollywood yesterday morning and I’ll look forward to your comments.
I’m headed to Hollywood to attend the 86th Annual Academy Awards this Sunday, March 2, and I’ve been thinking about the greatest speeches ever delivered in Oscar-winning movies. I’ve selected one from acting legend Michael Douglass, whom I had the honor of walking the Red Carpet with at last year’s Academy Awards. Watch this short video and then click on the YouTube video below it to view my choice for the greatest speech in an Oscar-winning movie.
Notice how the same professional speakers dominate the industry year after year? A key reason is most new speakers fail to differentiate themselves and get swallowed in the abyss of the 50,000 people attempting to enter the industry every year in the United States. The solution is creating a unique point of view and the platform skill to deliver it at the professional level. Watch this short video I taped after my interview on The Morning Show in Jacksonville, Florida.
The speaking business is ripe with marketing myths, the latest of which is the idea that professional speakers can brand themselves. A few years ago I suffered through a painful session at the National Speakers Association’s CSP/CPAE meeting in Dallas listening to a branding expert trying to persuade us that it was possible to brand yourself as a speaker in the same way Coca-Cola or Holiday Inn. Any marketing expert will tell you this is ridiculous, because speakers, like actors, singers, dancers, are PERSONALITIES…NOT BRANDS. Actor Philip Seymour Hoffman was one of the most famous character actors in Hollywood, and far more famous than any professional speaker in the world. Now that he’s passed away, do you think his “brand” will continue? Of course not, because he was a personality, not a brand. When Ray Kroc, who built McDonald’s, died, McDonald’s restaurants never missed a beat, because McDonald’s IS a brand. Following myths will cost you money in the speaking business, and if you buy into too many of them, it could cost you your career. Watch this video I shot in the green room at FOX NEWS in Los Angeles and I’ll look forward to your comments.
I’m scouring the world for my next professional speaker apprentice. If your dream is to get your message out to millions of people around the world, I can show you how to do it. Watch this short video on the opportunity, and if you’re interested view the 30-minute Webinar located at this address: www.steveontv.com/apprentice/
The great recession has changed the speaking business forever. The number of successful speakers has shifted and the majority of the money is coming primarily from one market. Watch this short video I taped after being interviewed on the Morning Show in San Diego, for my new book, FAT LOSER!
If you’re ready to break through in the speaking business in 2014, join me for this special, one-time, one-day program that will detail exactly how to build a 6-7 figure career as a professional speaker. Watch this short video and visit www.milliondollarspeakerseminar.com for more information and tickets.
Minneapolis-based author/speaker Elliot Saltzman has penned the most direct, honest, and factual book ever written on what it really takes to make it in the speaking business, and I want to offer you a FREE ebook copy. The book is called How to Become a Million Dollar Professional Speaker. This book examines the nitty-gritty, good, bad and ugly details of the professional speaking business, and Saltzman takes no prisoners. The speaking industry is full of people selling get-rich quick seminars and programs telling new and inexperienced speakers how easy it is to make it in a business where almost everyone fails. I know because back in 1996, my first full-time year in the speaking business, I bought into it. Then I attended the Bill Gove Speech Workshop and Bill told me to fire all of these clowns and follow him. The next year I made $182,000, and I eventually earned millions from what he taught me. Watch this short video I shot in Palm Beach today and then download the FREE ebook and study it like a scientist. I promise you it will open your eyes to the truth about this industry and how to stake your claim among the highest paid speakers in the world. FREE download is available at www.paidspeakersbook.com
Many of the top speakers I work with on conventions throughout the year take part or even all of the month of December off to spend with their families. I’ve been doing this for almost 20 years and it’s a great lifestyle benefit of the business. Watch this short (1:30) video I shot on the beach today in Mexico and see if this is the kind of lifestyle you are interested in. And Merry Christmas and Happy Holidays to all!
Do you have a business plan for your speaking business? Most speakers don’t, and most of the new speakers that do are following a linear model in a nonlinear business. Watch this post from the Beverly Hills Hotel and I’ll look forward to your comments.