Archive for July, 2010
When Public Speakers Should Write a Book
Posted by: | CommentsMost speakers I know write their books too early, long before they’ve honed their message and established their uniqueness. That’s why the average speaker sells less than 250 copies of their book, and rarely write more than one. Most speakers books are Think and Grow Rich regurgitated. Invest the time in creating your unique point of view and put it in your book. Take a stand and write in strong, direct language. Writing about positive thinking is great, but it’s been done over and over for the last 100 years. What the market needs is new ideas, especially in a climate of fear and scarcity. People are looking for new strategies to thrive and survive in the new world we are now living in. Once you’ve written a book with a strong platform you can promote it on TV, radio, the Internet and all forms of print media. If the premise of your book is strong and somewhat controversial, it will be newsworthy and the media will want to interview you. My new book, How Rich People Think, is getting some attention in the press for this reason. Some in the media are offended by what I’ve written about the rich and how they think differently than the rest of us, but they still want to interview me! Interesting, huh? You can do the same thing. Here’s a short interview that aired around the country today on Daytime NBC.
Do You Think Like a Million-Dollar Speaker?
Posted by: | CommentsI just spent 2-days with 20 of the wealthiest professional speakers in the world. The meeting was held at the National Speakers Association Convention in Orlando. NSA has created a new, invitation-only group called the Million-Dollar Round Table. Each applicant had to submit financial statements to prove they had billed over a million dollars in speaking revenue in 2009. Only 21 speakers qualified, and I was honored to be one of them. All of us spoke during the 2-days, and it was amazing to hear the ideas from all of these brilliant speakers. The entire meeting I kept thinking to myself that I’d never be sitting here without the knowledge I acquired from interviewing wealthy people for the last 26-years. They taught me how to think like a millionaire, and it changed my business and my life. I had to leave the meeting early to begin the media tour for my new book, How Rich People Think. Yesterday I was interviewed on FOX and NBC. Today I’m on CBS in Chicago. This tour will continue through December and go from here to Europe and Australia. The ONLY way I could have done this is from what I learned from the wealthy. Most professional public speakers DON’T THINK like MILLIONAIRES, and that’s why so few of them are wealthy. If you’re goal is to become a million-dollar speaker, please read How Rich People Think. This book may shock you a little, but I promise you it will make you think about money in a whole different way than any book you’ve ever read on the subject. Check it out at http://www.howrichpeoplethinkbook.com You can even download 5 Chapters for FREE as a test-drive. Watch this short video post for a few major tips from the book.
How Strong is Your Value Proposition?
Posted by: | CommentsIt’s a tough time for most professional speakers. The recession has wiped out speakers with a weak value proposition. The same thing happened after 9/11. The most telling sign is the National Speakers Association convention, which is being held in Orlando next week. Just over 1,000 speakers are registered. When I joined in 1997, it was almost double that number. NSA is holding a special one-day session for all speakers earning at least a million dollars a year, and out the 1,000 speakers registered, only 24 of us have qualified. Some of the biggest names in the business didn’t make the cut. 9/11 and this recession has created a correction in the speaker’s market that was long overdue. The speaker’s who are still in business simply have the strongest value proposition, which includes platform skills, business acumen, and ability to deliver bottom-line results to their customers. This group and the new speaker’s who do the same will dominate the industry until the market is flush again, at which time the weak proposition speakers will work until the market corrects again. Watch this short video clip about the organization with the greatest value proposition in the history of business…and then follow their lead! Steve Siebold
