Archive for World Class Resource
Join us for a LIVE BROADCAST “How to Break into the Professional Speaking Business Q&A” on Thursday, June 23 at 12 Noon EDT
After being on the road for 5 years with the great Bill Gove, the father of professional speaking, I can tell you so many stories and all the great lessons he taught me. One of them comes from the old school, and as critical as it is, it’s not the most popular. One of the reason’s Bill Gove was so successful was his incredible dedication to the art of professional speaking. As my friend Bob Proctor say’s, ” Bill Gove was the Frank Sinatra of professional speakers”. This bit of Bill Gove wisdom is one of the reasons why.
Steve Siebold ( 3:45 )
This is the taboo topic in the speaking business no one likes to talk about. But the fact is, the overwhelming majority of people trying to break into the speaking business will fail in the first 12-24 months. I know dozens of speakers who have been trying to break into this business for 25 years without success. There’s a little known reason all the top speakers know but are reluctant to talk about. After all, we’re supposed to be positive thinkers! Try paying your phone bill with positive thinking. You need know the speaking business inside out, as well as how the system works. You need to know the good, bad and ugly of this business so you can seperate the hype from the truth. Most of this information is only discussed among top speakers in backroom, closed-door sessions. The only reason I had access to these insider secrets was because my partnership with Bill Gove gave me a backstage pass to the big time. Some of the most important things I learned were the negative aspects of the business I never heard at NSA meetings. This information catapulted my career to million dollar status in less than 5 years. And YOU can do it, too! Listen to this post and then join us in Atlanta July 11-13, 2008 for the Million Dollar Speaker Marketing Seminar. Visit www.milliondollarspeakermarketing.com Steve Siebold, CSP, CPCS
I get a lot of calls about this from graduates of the Bill Gove Speech Workshop, as well as from members of the National Speakers Association. Is a speakers book a business card…or the most important representation of you and your expertise? My first book, 177 Mental Toughness Secrets of the World Class, sold 100,000 copies in the last two years…BUT the speaking, training and consulting business it generated was far more important. Fortune 500 executives who can afford to hire you as a speaker are the most sophisticated buyers in the speakers marketplace. They EXPECT a book that represents your unique interpretation of your expertise. My NEW book , Coaching 177 Mental Toughness Secrets of the World Class, was just released in e-book format. You can read the first 5 chapters for FREE at www.coachingmentaltoughness.com This is a 550-page book with 100% pure content. It took two years to write, but it’s the EXACT system I’ve used to coach Fortune 500 sales teams for many years. My point of this post is to consider the two schools of thought on writing a book: The first school says books are a business card and everyone should have one. The second school says only write a book when you can communicate your philosophy in a clear and concise manner. Don’t beleive people who say no one will read your book. If it’s good, people will read it. If they like it, they will HIRE you to speak. If it sounds like every other positive thinking book, you’re going to be giving them away as Chritmas presents for the rest of your life.
Consider investing the time to do it right. You’ll be happy you did! Listen to this post for more ideas around this subject. Steve Siebold, CSP, CPCS