Wayne Gretzty, known around the world as “The Great One” for arguably being the best professional hockey play of all-time, is famous for this quote: when asked why he was better than the rest, Gretzy famously said “Most players skate to where the puck is, I skate to where the puck is going.” This advice is as applicable in the speaking business as it is in hockey, but few speakers are following it during the COVID-19 shutdown. Most speakers did the same thing a decade ago during the Great Recession, when we lost 40% off the industry that failed to see where the puck was going. If you’re a new or emerging speaker, this video might be the most important thing you see this year.

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