Speaking Strategy

“#48 of The 50 Greatest Speaker Marketing Secrets for the Post-COVID 2021 Market

Secret #48: You must be able to clearly articulate your value proposition. Here’s the undeniable fact: COVID-19 has changed the professional speaking business forever…but not necessarily in a bad way. Just like the industry fall-out from the great recession, the best speakers rose to even greater heights as the mediocre speakers went out of business....

What Audiences Want

Speakers want to motivate, inspire, and tell their story. This is often very different from what audiences want, and for which organizations will pay. Bill Gove shared this with me back in 1996, when I attended his speech workshop, (www.speechworkshop.com) and it was worth millions over the past 20 years. Watch this short video (3...

Are You Exciting? (Onstage)

There are lots of public speakers. Teachers, politicians, clergy, etc. Many people make there living onstage. The difference that separates the good from the great is their ability to entertain and excite an audience. Teaching and training are basic skills that millions of people have the talent to acquire. Entertaining an audience for an extended...

Speech Structure

How do you structure a paid, professional speech? Ask 100 of the highest paid speakers and you’ll get 100 different answers. Speech writing is an art. That being said, Bill Gove, the father of the industry, taught me his best secrets. I share one in this short video that’s helped me earn over $15 million...

Motivational Speaker?

Are you a motivational speaker or a subject matter expert? There are different speakers that fill different roles at meetings and conventions. The more clearly you can define what type of speaker you are, the easier it is to market yourself. And if you’re being represented by an agency like Georgia Speakers Bureau, it will...

How to Practice Your Keynote Speech

One of the most common questions I get is “How do you practice for keynote speaking tours?” The answer isn’t sexy, and the practice isn’t fun, but it’s helped me earn over $15 million dollars in speaking fees over the course of my career. Not as much as some, but enough to help us leverage...

#1 Reason Speaker’s Don’t Get Booked

Since opening the Georgia Speaker’s Bureau, we’ve been flooded by emails from so many speaker’s that we’ve had to stop taking inquiries. We’ve also had tons of calls from Atlanta-based companies asking for our services. The reason speaker’s get turned down for speeches is the same thing over and over. As a matter of fact,...

Where Is Your 3rd Place?

Professional speaking is a career of creativity. That’s one of the reasons I love it so much. You are constantly challenged to create new ideas, speeches, books, articles, products, programs, media angles, marketing pieces, sales scripts, blog posts, and a host other things that make up our business. It’s so much fun, and we actually...

Speaker’s Classic Mistake

Are you connecting with your audiences, or making the classic mistake of giving them too much information? Watch this short video shot on Lake Lanier and I’ll look forward to your comments.

Why Do You Speak?

Why do you want to become a professional speaker? Believe me, there are much easier ways to make a living! If you don’t have a compelling reason to make it in this business, you will fail. It requires years of hard work and persistence to earn money speaking. Watch this short post, and I’ll look...