Speaker Marketing Secret #49—Post COVID Era

Many speakers miss this one, yet as the owner of Georgia Speakers Bureau, I’ll tell you in no uncertain terms that you need to. This is about your public profile matching your avatar. We reject speakers every day after a quick google search reveals comments, images and discussions that fail to match our corporate clients...

“The 50 Greatest Speaker Marketing Secrets for the Post-COVID 2021 Market”

The speaking business has taken a beating in 2020. I’ve personally lost over $2 million in keynote fees, training contracts and licensing residuals. All meetings and conventions will likely be cancelled until Q3 or Q4 of 2021. In the meantime, I’ve decided to disclose what I believe to be the 50 greatest speaker marketing secrets...

5 Core Lessons I’ve Learned as a 7-Figure Author Speaker

For the Founding Member Launch of the Author Speaking Coaching Academy, I conducted a LIVE broadcast this past week called 5 Core Lessons I’ve Learned as a 7-Figure Author Speaker over the past 23 years. The Founding Member Launch expires on Sunday, October 18 at midnight, and after that we’ll be taking this video down....

FREE Author/Speaker Training Call Wednesday, October 14 @ 2pm ET

If you’re considering a 6-7 figure career as a professional Author/Speaker, join me on Wednesday, October 14 @2pm ET for a 1-hour Zoom call. I’ve been fortunate to have had some of the best mentors in this business, and I’m going to share the 5 core lessons they taught me that served as the foundation...

Launch Your Speaking Career in 2021

2021 is THE year to launch your professional speaking career. The reason is simple: thousands of professional speakers have gone out of business, given up and crawled back to the corporate world. They were unable to survive the year without work. While this is sad for them, its YOUR opportunity to take their place. The...

Writing YOUR 100-Year Book

As a Man Thinketh, by James Allen. Think and Grow Rich, by Napoleon Hill. How to Win Friends and Influence People, by Dale Carnegie. These are all examples of 100-year books, or books that remain popular for 100+ years. The goal of every author in the personal development space should be to pen a 100-year...

Why Writing a Great Book is Critical to Your Speaking Business Success

The average book on personal development sells 250 copies, and the reason is simple: most are regurgitations of Thinking and Grow Rich, How to Win Friends and Influence People and Rich Dad Poor Dad. Many speakers believe they can write a mediocre book and call it a business card. Big mistake. Authors that pen quality...

How to Become a Professional Author/Speaker

In the summer of 1995, I was sitting against the back wall of a hotel meeting space in Springfield, Missouri, watching the catering staff set up the room for a meeting for IBM. As I watched the lectern being moved into place onstage, I closed my eyes and imagined I was the keynote speaker. I...

Publicity Strategy for Speakers

Speakers ask me all the time how we get so much publicity, and I tell them we’ve had a professional publicist for the past 10 years. The biggest mistake speakers make is trying to do their own publicity. They do it because they can’t afford a publicist, when they should be focused on building their...

The Speaker Has No Clothes

The COVID-19 pandemic has exposed many professional speakers as slot fillers for meetings, something everyone inside the industry has known for years. A high percentage of speakers have a 40-minute speech and a pamphlet they call a book, which is largely a regurgitation of their life story or speech. A small minority of speakers are...