Publicity Strategy for Speakers
Speakers ask me all the time how we get so much publicity, and I tell them we’ve had a professional publicist for the past 10 years. The biggest mistake speakers make is trying to do their own publicity. They do it because they can’t afford a publicist, when they should be focused on building their...
The Speaker Has No Clothes
The COVID-19 pandemic has exposed many professional speakers as slot fillers for meetings, something everyone inside the industry has known for years. A high percentage of speakers have a 40-minute speech and a pamphlet they call a book, which is largely a regurgitation of their life story or speech. A small minority of speakers are...
Why Speaker’s Books SUCK
Most speaker’s write lousy books that regurgitate worn-out personal development concepts. As the owner of Georgia Speakers Bureau, we receive 10-20 books from speakers every week. It baffles me why speakers that want us to hire them would publish books that kill their credibility and establish them as commodities. Should you write a book? Yes,...
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About Steve Siebold
Since 1997, Steve Siebold, CSP, CFEd has helped Fortune 100 companies increase sales by $1.3 billion USD through his flagship training program, Mental Toughness University. Siebold has delivered $16 million in keynote speeches at National and International Conventions for companies such as Johnson & Johnson, Ingersoll-Rand, Caterpillar, Merck, GlaxoSmithKline, Toyota, Chrysler-Fiat, Transamerica and hundreds of others. Siebold’s 12 books have sold over 1.6 million copies, including the #1 selling book of 2020 on Personal Finance, How Money Works, with co-author Tom Mathews. Siebold’s books have been translated into 7 languages. He’s a former professional tennis player and national coach. His sports clients include Andre Agassi, the Boston Celtics, Miami Marlins and Ohio State Buckeyes. As the CEO of Siebold Success Network, Steve oversees a team of 118 inside and outside salespeople, which gives him unique insights on how to build a mentally tough sales team. Steve’s work has been featured on every major television network in the United States and Canada, and his interviews and articles have appeared in the Wall Street Journal, Fortune, Forbes, USA Today and hundreds of other publications around the world. As a professional speaker, Steve ranks among the top 1% of income earners worldwide. He is the former chairman of the National Speakers Association’s Million-Dollar Speaker Group. As a professional speaker, Steve ranks among the top 1% of income earners worldwide.
Books by Steve Siebold
