Why Speaker’s Books SUCK

Most speaker’s write lousy books that regurgitate worn-out personal development concepts. As the owner of Georgia Speakers Bureau, we receive 10-20 books from speakers every week. It baffles me why speakers that want us to hire them would publish books that kill their credibility and establish them as commodities. Should you write a book? Yes,...

Keynote Speakers Business Strategy/Post COVID-19

Keynote speakers have been calling me non-stop since the COVID-19 shutdown. Most of these people are 6 and 7 figure keynoters from all over the U.S., and they’re panicking because the speaking business is over for 2020. The problem is most of them only have a speech, with very little unique content that can be...

Speaking Businesses Dirty Little Secret

It seems as though the COVID-19 Crisis has turned every homebound speaker into an expert on how to succeed in this business. As always, the problem is that very few speaker’s actually have succeeded at the 7-figure level or are qualified to give expert advice. After spending 23 years as a full-time speaker and earning...

What Audiences Want

Speakers want to motivate, inspire, and tell their story. This is often very different from what audiences want, and for which organizations will pay. Bill Gove shared this with me back in 1996, when I attended his speech workshop, (www.speechworkshop.com) and it was worth millions over the past 20 years. Watch this short video (3...

Who Motivates the Motivator?

This may be the most irritating question I’ve heard over the past 20 years at the National Speakers Association. Speakers should be the most self-motivated people in the room. This is one of the major differences between true performers and people that can only talk a good game, and make no mistake: our profession is...

The NEW Pro Speakers Business Model

The business of information marketing is dead. Thanks to the Internet, its all free now. That’s good for consumers and bad for speakers. Luckily, we’ve found a NEW speakers revenue model that’s out producing anything we’ve ever done. Watch this short video, and then visit the Georgia Speakers Bureau at www.gsblive.com to watch the webinar...

Your Speaking Goals for 2019

It’s time to set your speaking goals for 2019. The profession is experiencing massive disruption, and the only speakers who will succeed in 2019 and beyond will be the smart and savvy. I would recommend that you focus on your numbers, starting with cash flow, and work backwards from there. I’m expecting to have our...

Fee-Paid Speaking: The Next Disruption

The professional speaking business has been massively disrupted in the past few years. Selling audio/video programs is now a relic of the past, costing speakers millions in revenue and profits. Yet the next disruption will be even bigger, and threatens to shake the entire profession to its core. The biggest victim may be the National...

#1 Speaker Marketing Tool

The best way to get booked as a speaker is through a constant stream of referrals, but the best pro active marketing tool is a demo video. It doesn’t need to be a Hollywood production, but it needs to show your best…at least for a few minutes. Watch this short video post (5-minutes) and then...

Are You Exciting? (Onstage)

There are lots of public speakers. Teachers, politicians, clergy, etc. Many people make there living onstage. The difference that separates the good from the great is their ability to entertain and excite an audience. Teaching and training are basic skills that millions of people have the talent to acquire. Entertaining an audience for an extended...