Mace Horoff, a fellow graduate of the Bill Gove Speech Workshop, has a world-class blog on his topic of expertise called the Medical Sales School Blog. Mace was the best of the best as a medical sales person when he decided to retire to south Florida to fly his private plane ( parked in his backyard. The runway is on the property as well) and spend time with his lovely wife, C.J. But medical sales companies wouldn’t leave this genius alone and begged him to forgo retirement and help train their teams in the system that made him so successful. After years of prodding, Mace Horoff opened the Medical Sales School. As a long time Mace Horoff fan, I’ve become addicted to his blog. It’s an example of a professional speaker doing things right. He’s a world class expert delivering quality real world content and helping individuals and companies grow. Check out Maces blog at www.medicalsalesschool.com/blog Steve Siebold, CSP, CPCS
Medical Sales Expert Mace Horoff: A Professional Speaker and His World-Class Blog
Published By steve
Steve Siebold, CSP My name is Steve Siebold. I’m an author with 1.4 million books in print, and a professional speaker and consultant to Fortune 500 sales teams on how to increase sales and retention rates through mental toughness training. My corporate clients include Johnson & Johnson, Toyota, Harrah’s Entertainment, Procter & Gamble, GlaxoSmithKline, Ingersoll Rand, etc.
Steve,
I notice this a lot. Sometimes speakers (especially those starting out) don’t understand that a good speech topic doesn’t automatically mean it’ll make a good book. I agree with the second school.
Good article.
James,
Thanks for your comment. I wish more speakers understood what you said. We get calls almost everyday from speakers with thousands of books wasting away in their garage.
All the best,
Steve Siebold,CSP, CPCS
http://www.milliondollarspeakermarketing.com
I’ve noticed in an attempt for people to be impatient, and alleviate “immediate gratification” they will write the book before they are really ready. There is something to putting one’s services and products out there at the right time, with the right content, and the right planned out strategy. Content is King! Delivery is Queen! Both are needed to make a successful union.
– Michelle