The average book on personal development sells 250 copies, and the reason is simple: most are regurgitations of Thinking and Grow Rich, How to Win Friends and Influence People and Rich Dad Poor Dad. Many speakers believe they can write a mediocre book and call it a business card. Big mistake. Authors that pen quality books become known as thought leaders in their area of expertise, as opposed to fluffy, feel-good, say nothing motivational speakers. The fact is that if you’re going to be taken seriously in the speaking business, your books, articles and op-eds must be world-class. Speakers like Brian Tracy, the late Larry Wilson, Shad Helmstetter, Randy Gage, Don Hutson, Majorie Brody, Dianna Booher, Dr. Tony Alessandra and others have built the foundation of their empires on their books. These speakers are true thought leaders, not just professional cheerleaders. Writing is the essence of the speaking business, and the faster you embrace this, the quicker your business will blossom. Watch this short video and I’ll look forward to your comments.